Meet The Founder

How Uncover Jamaica started.
And why it matters.

This isn't a corporate tour operator. It's one person who fell in love with this island, and a small team of guides who feel the same way.

Hi, I'm Angela

I built this for the traveller I used to be.

When I first moved to Jamaica, I had no idea where to look. The guidebooks all said the same five places. The big tour operators bussed people to the same resorts. There was so much I knew was here — I just couldn't find a way in.

So I started looking. Driving the back roads, asking locals, getting lost on purpose. Years later, I'd built a list of places, people, and experiences that nobody was writing about. Uncover Jamaica is what happens when you finally turn that list into something travellers can actually book.

Every tour we run is something I've personally tested. Every guide we work with is someone I'd trust with my own family. This is small, intentional, and built to stay that way.

Angela Latti Founder, Uncover Jamaica

What We Stand For

Three things that don't change.

Local first

Every guide we work with is Jamaican. Every restaurant we send you to is owned by locals. The money you spend on a tour mostly stays in the parish where you're spending it. That's the whole point.

Small & slow

Maximum 8 guests per tour. Often fewer. We'd rather lose business than pack a bus. The depth of the experience is the entire product — you can't get this from a 40-person cruise excursion.

Personally vetted

If a tour is on our site, Angela has done it. If a hotel is in a package, she's stayed there. If a restaurant is in the itinerary, she's eaten there at least three times. No exceptions.

Beyond Tours

We also write.
A lot.

For years before we ran tours, Uncover Jamaica was a blog. Hundreds of articles about hidden waterfalls, beachside restaurants, music festivals, and the real Jamaica behind the postcards.

Everything we've ever written is still there — and we're still adding new stories every week. If you want to research before you book, start there.

Read The Stories

100+

Articles published

Parishes covered

12K+

Monthly readers

4.9★

Tour rating

How Uncover Jamaica started.And why it matters.